Could the commoditisation of higher education lead it inexorably towards brand failure, asks Ben Ryder-Smith
Ian Allison, Strategic Creative Director, Instinctif Partners, talks about the challenges of creating an effective university brand
How can universities make their content stand out and not get lost in the sea of content on the internet?
Loughborough Uni's Kay England shares her approach to adapting to the increasingly commercial environment within the HE sector
Get your brand messaging streamlined, says Max du Bois of brand consultancy Spencer du Bois
Paper watermarking can add a subtle yet confident branding message underpinning the values of any organisation
UWE Bristol has a confident new brand and visual identity to strengthen the University's profile
The HE sector is at risk of destroying its ability to connect with its audiences, says Max du Bois
UK universities are beginning to employ the services of specialist branding agencies in order to raise their profile
Welcome to the new-look University Business, featuring the same great news, views and features on the latest and best HE topics, but with a more fresh, simple and clean design.
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