Understand your student audience with Akero: Introducing Student Pulse

Reliable, accessible and actionable, Student Pulse data will help you plan your next winning tactical marketing campaign

As student marketing, recruitment and admissions experts, we understand the challenges of understanding students’ evolving motivations, behaviours and attitudes, the constantly shifting environment you’re operating in, and the internal pressures you’re under to deliver results.

It has never been more important to use insight and understanding to inform student marketing and recruitment strategies, but in a post-pandemic world which lacks data, or in a fragmented and complex data-landscape where it takes many hours to gather and interpret insights, this can be challenging.

So, we started with one simple premise. What if we asked enough prospective and current students each month what matters most to them when making educational choices, and compared that to the reality of what they have experienced?

Democratising student data

We wanted to create a space for student marketers which you could log into, at any time, from anywhere, and see your student insights right in front of you.

We’ve made the insights free to the sector, visualised on monthly dashboards in a way that is accessible and tangible for marketers at every level to interrogate and, most importantly, utilise to inform marketing strategies.

Tangible, actionable insights

Student Pulse is hosted on Akero and brought to you by the Student Hut community of 141,000 weekly student subscribers and panel members. Each year, over 1 million users engage with Student Hut content created by our teams of student journalists and influencers and shared with our social following of 275,000, as well as the 10 million reach across our student influencers’ networks.

Developed from the 2020 Student Tracker project, we’ve taken the lessons learnt from over a year’s worth of student data – arming the higher education sector with tangible, actionable, free insight – to launch this exciting evolution.

We’ve taken the lessons learnt from over a year’s worth of data to launch this exciting evolution

And coming soon… Akero Data Labs

Student Pulse is part of Akero Data Labs, coming soon to create a trusted, single-source-of-truth for marketing data from across the sector – putting it into your hands and empowering you to make better marketing decisions.

Akero Data Labs brings a range of respected industry data sources together into a single place, saving you time and allowing you to build up a rich and nuanced picture from the data.

The sources used are those you’re familiar with, trusted and used within the university sector, as well as new sources of predictive data uniquely available from Akero Data Labs.

Akero Data Labs is the new leading provider of a democratised data suite that provides everything you need, for free, to support your in-house marketing activity and plan your next winning tactical marketing campaign or student recruitment activity.

How to sign up

Existing users:
Student Pulse is currently accessible to all existing Akero users, under the ‘Analyse’ tab, and you’ll automatically be upgraded to Akero Data Labs when it launches.

New users:
To sign up to the Student Pulse and be the first to hear about Akero Data Labs, visit https://akerolabs.com/lp/join-student-pulse, or contact our team and we’ll get you started.


www.akerolabs.com
(+44) 01273 734 640
marketing@akerolabs.com

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