How digital asset management software is used in higher education

Digital asset management (or DAM) refers to software designed to help institutions store, manage, and share their digital content – for example, images, videos, graphics, and brochures

Higher ed marketing and commercial teams produce an ever-increasing volume of digital assets every year, and this is on top of already large archives and bulging shared folders. Provided by companies like Canto, DAM is helping many organisations to overcome this challenge, streamlining the way that people work internally as well as with external partners.

Here are five top reasons why DAM will drive productivity and commercial impact in your setting.

Get everyone in your team organised, wherever they are

The world of cloud-based digital asset management tools keeps digital content and all the information that goes with it in a central, searchable, and very easy-to-use library. Centralising all digital content increases workflow efficiency and empowers teams to make the most of their existing content.

It gets everybody working in the same way, which pays dividends with remote teams and hybrid working colleagues. DAM is cloud-based, which means everyone with permission can securely access content from wherever they might be, via their web browser or a mobile app. This results in a more cohesive working experience. By adding tags, keywords and other metadata to images and other files you can quickly find what you’re looking for, even if you’re a new recruit to the team. 

Save precious time

Need a photo of a specific faculty member? With a DAM library equipped with facial recognition, every photo of them in your archive can be found in seconds.

If your DAM library is equipped with image recognition, you can easily search images whether you’ve tagged them or not. DAM also offers a variety of tools to crop and resize both videos and images, which means that team members don’t need to wait on the availability of the marketing department or a designer in order to send an asset out.

Manage archival content

In higher education, years – even decades – of visual media content can quickly build up into an unwieldy mess without the right tools in place to manage them. The answer is to bring everything together before organising it. With everything in the same place, it’s easy to maintain an overview of what’s in your brand’s library and take outdated content out of rotation.

Achieve better brand consistency

DAM software helps ensure brand consistency, with controls that allow people to only use up-to-date, approved content.

Building a powerful university brand is vital to recruiting new students, especially overseas. But many teams within higher ed organisations don’t know their institution’s brand standards and use, often outdated, digital assets that don’t adhere to brand guidelines. Content can be inconsistent in terms of visuals and tone and whether you’re marketing to national or international students or both, this can send out mixed messages about your institution. It risks damaging your brand’s reputation! 

DAM provides a single source of truth to maintain brand integrity. All brand guidelines and approved content live in a centralised location. Customisable approval workflows ensure that only approved brand assets can be used externally and version control ensures that only the most current versions of branded content go into circulation.

If you have seasonal assets, for example around open days, course application deadlines, and departmental events, you can set dates to activate and deactivate content automatically at the right time. You can also attach guidance on usage to files, such as, confirming students have given permission to feature in marketing materials, or if you want to ensure images are used only in certain campaigns.

Make it easy for your stakeholders to access files

To empower those you collaborate with and protect your content, give people access to the files they need without opening entire folders or drives, or needing to use clunky file transfer services. One of the best ways to do this is with download portals. People can self-serve through content in a portal, meaning the marketing team no longer has to respond to myriad requests for assets. Commercial teams and research groups can equip themselves to bring in opportunities, and you can democratise campus storytelling by opening up image libraries to staff on the ground.

When you keep track of copyright and use permissions in the same place you store your files, you can publish content confidently without running afoul of restrictions. And managing digital rights is even more important when you are sharing files externally – be it with partner organisations, the press, or others. 

DAM helps educational institutions globally to unify archived images into one accessible library, provide localised content, and build their brand to appeal to prospective students. We’re working, studying and living in a digital world. Look at how well your team is equipped to make the most of this.

Image is everything – Canto, in partnership with Education Technology and University Business will be presenting a live webinar on 31st March 2022.

We’ll discuss why visual identity is key to student recruitment.

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