Warwick team pick up top award in Norway

A team from WMG, a leading research and education group and academic department of the University of Warwick receive EurOMA award

The team from the University of Warwick received a highly commended award at prestigious conference EurOMA 2016 at the Norwegian University of Science and Technology.

The accolade was given for their work in applying technology to learning in the delivery of WMG’s Service Management and Design Masters programme.

The European Operations Management Association (EurOMA) is the premier European association for academics in the fields of production management, operations management, and supply chain management.

WMG submitted a paper at the conference showcasing the results of using a simulated virtual experience to aid learning. The team, found that the use of this technique coupled with social media and communications technology enhanced students’ learning and also provided a true reflection of the experience of a professional in a service based organisation or environment.

The premise of their virtual experience is the concept of a parcel delivery company. The fictional company is well-established and is in a stable state of operation. The students are then told of a potentially disruptive event that may affect their operations; in this case it is a major storm. Within a service environment the occurrence of a disruptive event and how it is subsequently handled is important to a company’s success.

The key learning for the students is how they manage the disruption both internally (logistics, supply chain and financially) and externally (customer services, social media and branding) in addition to how they choose to mitigate against future disruption in the long-term.

Sue Parr, Director of Business Development at WMG said: “We are seeing more and more product oriented businesses, developing servitised business models in order to compete.  This course, coupled with the technology enhanced teaching brings to life the reality of running a service focussed business in a digital age.” 

WMG’s Service Management and Design Masters programme is available on both a full-time and part-time basis. WMG delivers a wide range of professional and executive education programmes to industry, across ten different Masters streams. It also offers customised programmes in business, operations, and technology disciplines for industry upon request.

The EurOMA conference is hosted by a European university in June every year and draws around 500 participants from all over the world.

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