A new deal has extended the partnership between Walsall Football Club and the University of Wolverhampton until July 2020.
The University will continue to sponsor the away stand, known as the University of Wolverhampton Stand, at the Banks’s Stadium.
It will also feature student engagement activity and lead to placement and volunteering opportunities for students at the University
The deal will also see the University’s branding displayed on internal stadium advertising and the digital scoreboard and a match day hospitality package.
The sponsorship is part of a long running relationship between the University and the Saddlers.
The University’s Institute of Sport and Human Sciences, which is based at its Walsall Campus, already works closely with the club providing fitness monitoring, sports science and psychology support to young players in its academy.
The club’s academy Head of Sports Science, Desmond Duffus, is a graduate of the University having studied a Masters in Sports and Exercise.
“The club’s ongoing relationship with the University has been mutually beneficial and we are delighted that students from the university have sought and found employment and placements with us.’
Two current students studying for the MRes in Sport and Exercise are currently on placements with the club looking at fitness and sport science and performance and video analysis.
“We have a built up a great relationship with the club over many years and are pleased to be very much part of the Walsall community,” said Professor Ian Oakes, Deputy Vice-Chancellor of the University of Wolverhampton.
“One of the really pleasing aspects of our partnership with the club is seeing our students have an opportunity to experience the world of professional football and enhance their skills and event go on to get jobs at the club itself afterwards.”
Stefan Gamble, Chief Executive at Walsall, added: “We are delighted that our partnership with the University of Wolverhampton has been extended until 2020.
“The club’s ongoing relationship with the University has been mutually beneficial and we are delighted that students from the university have sought and found employment and placements with us.
“We hope that continues, and we believe the Walsall community will benefit from this partnership.
“Walsall Football Club looks forward to continuing our close work with the University of Wolverhampton over the course of this new deal.”