Imagine you are about to embark on the most exciting trip of your life. You have been researching and planning it for months for that special occasion, and the excitement is building.
You are packed and ready to go but before you are allowed into the luxury hotel you have booked, the Health and Safety Officer appears telling you that you need to complete an online questionnaire about fire safety followed by endless lists of what you are not allowed to do during your stay. What rating would you give your experience on TripAdvisor?
Unfortunately, this is all too often the way students are ‘welcomed’ into university. At Campuslife, the Student Welcome has been created with the aim of changing the way we think about managing the pre-arrival journey of university students. The online platform is designed to deliver all the information you need students to know before they arrive on campus, in other words – an online induction BUT with a big difference. Campuslife have designed their Student Welcome with your students at the very centre of how it works.
‘The way you engage with your students before they arrive will lay the foundations for the university/student relationship for the rest of the year’
E-induction has been around for a while, but the students of 2015 are looking for, and deserve, something new. Armed with laptops, tablets and smartphones, e-inductions are looking and sounding old fashioned to this new tech-savvy generation.
Campuslife understand there is a huge amount of information you have to ensure students receive before they arrive. Fire safety, drugs and alcohol awareness, as well as accommodation codes of conduct, are just some of the essential issues that students have to be informed about.
However, Campuslife also understand that there are masses of information students want to know about your university, your campus and your city before they arrive. The Student Welcome is focused on finding a balance between giving the students what you need them to know and what they want to know.
So how is this done?
The first rule in online communication is that if something looks engaging it will engage people. This is why the Student Welcome is fresh, current and has an easy-to-navigate design. It actively encourages users to click, explore and enjoy the process. Big glossy images, high-definition video, even down to the chosen fonts, all help to create an enjoyable and visually exciting experience for the student.
Content! Content! Content! Nobody is going to sit and read through paragraph after paragraph of bulky text. This is why Campuslife work alongside all of their universities to build diverse and effective content including video, blogs and quizzes to keep the user’s attention.
Inevitably there will be the need to make some content mandatory for students to read. However, to maintain the balance, Campuslife have created the ability for you to reward students for engaging with the information you need them to know. You can link your rewards into wider campus activity through providing money on campus cards, free taster sessions at the gym or even tickets to welcome events upon arrival.
First impressions are important, and the way you engage with your students before they arrive will lay the foundations for the university/student relationship for the rest of the year. The Student Welcome is focused on creating an engaging and mutually beneficial start to your students’ experience.
For more information contact Campuslife on 0845 224 6498 or email firstname.lastname@example.org