When every bar counts

Nadine Deery, Channel Marketing Manager at MK Electric, explains the importance of USB charging in student accommodation

In the digital era, we’ve become accustomed to the convenience of portable technology and our dependency on these devices is only set to increase. Strategy Analytics predicts that there will be a staggering 33 billion connected devices by 2030. But what happens when the battery goes flat? 

As smartphones and tablets increasingly become the device of choice for education and personal use, the ability to charge these devices via USB ports is critical. This is especially true for millennials (18-34 year olds), who make up the majority of university students[1] and who have come to depend on having connectivity and information at their fingertips. 

Concerns over environmental impact and cost are encouraging many education institutions to digitise their services through the inclusion of mobile learning tools[2].  That last bit of charge can make all the difference for students who need to access virtual learning documents before  dashing to hand in their essay on time. You can picture the scene – laptops running out of battery at the last second, students racing around desperately trying to find a free plug socket or free library computer to submit their final essay.  However, it’s a scenario that could be completely avoided.

‘It’s a no brainer for students when battery is running low and there are deadlines and friends to meet – do you sit in the high street coffee shop, with charging stations, or the university café without?’

For students, having the technology at hand to support their lifestyle is simply a must. For city universities, providing the right working and socialising environment is also key to keeping students engaged in campus life. It’s a no brainer for students when battery is running low and there are deadlines and friends to meet – do you sit in the high street coffee shop, with charging stations, or the university café without? Unfortunately, a cheaper snack may come second to getting that vital charge.

In these moments, getting the right power from the USB socket is crucial. Cue Dynamic Device Recognition (DDR), which makes USB charging that much more efficient. Different devices charge in different ways – a charger may work perfectly for an iPhone, for example, but struggle to provide the same charge for an iPad. DDR ensures that whatever make or model you charge, the devices recognises the socket or module as it would its own charger, drawing current in the way that best suits its design. Sockets with DDR technology provide a faster charge – saving valuable time for students on deadline day.

With almost half a million students coming to the UK to study from all over the world[3], USB charging also removes the need for bulky converters and chargers, some of which may not even work with the sockets supplied by the university. Not only does USB charging save time for university IT support staff, by reducing the risk of student chargers failing to charge, but it also provides vital flexibility and peace of mind for students throughout their studies. 

MK Electric, the UK’s leading manufacturer of wiring accessories, has integrated its USB charging capabilities into its iconic product portfolio. The USB integrated sockets are designed to provide a faster and optimised charging performance and enhance user experience.

Universities must adopt USB charging to provide a superior service to their students, faculty, and support staff. In a world where we are all accustomed to the convenience that technology provides, running out of battery simply isn’t an option.

W: www.mkelectric.com


[1]Higher Education Statistics Agency https://www.hesa.ac.uk/content/view/3484/#age
[2] https://www.zdnet.com/article/top-10-ed-tech-trends-to-watch-out-for-in-2015/
[3] UKCISA https://www.ukcisa.org.uk/Info-for-universities-colleges–schools/Policy-research–statistics/Research–statistics/International-students-in-UK-HE/

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