What is the value of a social login?

Allowing users to log in to websites using a social network is proven to help companies attract and engage with an audience

The trends shown below have profound implications for the HE sector, with major potential for enhanced engagement ultimately driving revenues.

  • 77% of internet users now use social networks
  • 77% of Facebook users would use it for social login
  • 75% of internet users agree that organisations offering social login are more up to date and innovative
  • 84% of internet users would leave a website when they have forgotten login information, but if social login was an option, 72% of these users would stay
  • Websites offering social login show a 33% increase in new registrations
  • Users spend 56% more time on websites offering social login

Consider this; to request a prospectus, most universities require users to complete an online form, yet Gartner estimates that 62% of users will abandon such a process. Compare this to the potential 33% increase in new registrations through social login, and the benefits in terms of harvesting potential new students are clear.

Social login also improves engagement with students, throughout the lifecycle from pre-applicant to alumni. A typical University receives around £1,000,000/annum through alumni donations, so an increase of just 20%, achieved through enhanced engagement through social identities, would represent £200,000/annum additional revenue.

Given these benefits, the question is why would a university not be looking at implementing social login?

IDENTify from ProofID allows Universities to reap the benefits of social login for the whole student lifecycle, from pre-applicants to alumni. Join us for a webinar at 10.30am on 23rd October.To reserve your place please email: info@proofid.co.uk

For more details visit www.proofid.co.uk or call 0161 212 1170.

Sources:
Janrain and Blue – Insights from UK Consumer Research
Gigya – What CMOs should know about Social Login
Ross-CASE Survey Report 2012-13
Gartner – ‘Identity and Access Management Gets Social – Exploiting Social network Identities for Business Advantage’

 

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