Uni boost for new fashion label

Fashion graduate Siobhan Thomas launches Phenomode Fashion with business mentoring from the University of Huddersfield

The vibrant designs of fashion graduate Siobhan Thomas’s clothes are matched by her business ambitions, fostered during her course at the University of Huddersfield.

With a distinctive collection of womenswear ready for launch, she will now make full use of the University’s facilities, which enable young entrepreneurs to taken their new enterprises to the next level.

Siobhan, 26, has named her business Phenomode Fashion and it will sell her highly adaptable range of clothes in boutiques and via her online store. For 12 months she will take up the opportunity to base herself in The Duke of York Young Entrepreneur Centre, at the University’s 3M Buckley Innovation Centre.

It will provide her with hot desking and free use of the electronic facilities she needs to kick start an online business, so that clothes under the Phenomode label – designed and made-up by Siobhan in person – find their way into hundreds of women’s wardrobes.

Siobhan studied at the Leeds College of Art and Design before moving to the University of Huddersfield for a BA course that included fashion design, marketing and promotion.

Siobhan has her designs digitally printed on to fabrics and then makes up the clothes herself, using technical skills honed during her degree course. But business skills are equally important and during her University of Huddersfield course she took advantage of its Enterprise Placement Year, which enabled her test her ideas, develop contacts, experience store management and stage a successful fashion show, while drawing on help and advice from the University’s business mentors.

“It was a good experience. I learned a lot, had plenty of support from the University and it gave me a passion to be self-employed.”

View some of Siobhan’s fashion designs here: https://www.hud.ac.uk/news/galleries/siobhanthomassgallery/



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