Two British universities, Nottingham University Business School and Saïd Business School at Oxford University, have achieved places in the semi-final of the fourth edition of the global Nespresso Sustainability MBA Challenge.
Students from over 100 schools worldwide competed in the academic competition, which is run in partnership with the Sustainable Markets Intelligence Center (CIMS) and Latin America’s leading Business School INCAE. The programme aims to promote the importance of sustainability to future business leaders by setting an annual sustainability challenge for teams of MBA students.
This year, applicants were tasked with developing creative ideas for further developing Nespresso’s Creating Shared Value strategy, which is at the heart of its business. This principle, developed by Harvard Professors Michael Porter and Mark Kramer in 2006, maintains that companies have a responsibility to create and share value not just for shareholders but also for the communities in which they operate – from farmers through to customers and ultimately consumers.
The next stage in the competition sees the 15 semi-finalists cut down to three, with the final competitors participating in an exciting finale at the Nespresso Headquarters in Switzerland on 13 June 2016.
Francisco Nogueira, Nespresso UK & Ireland MD, says: “We are very pleased to have two UK universities in the semi-finals of the Nespresso Sustainability MBA Challenge and wish them luck in the next round. Sustainable growth is at the heart of what we believe as a business and we know for the communities where we work to continue to thrive we must focus on mutual growth opportunities. Knowledge and understanding of how to build a sustainable company is critical to the future success of business, and I would encourage more students looking to become future business leaders to think about incorporating sustainability in their education.”