Following a successful pilot, The Student Room and BBC Radio 1’s The Surgery programme have announced an ongoing media partnership. The Surgery will have a permanent forum presence on The Student Room and will tap into the site’s audience – which covers more than 75 percent of UK students aged 14-24 and claims to be the world’s largest online student community – to generate material for each week’s show.
The BBC will promote the forum in the run-up to each show and during the broadcast, as well as on the BBC website. Producers of the show, Somethin’ Else, will also offer follow-up support to The Student Room users with specific welfare needs.
Jason Geall, CEO of The Student Room, says: “The Student Room allows a wide range of organisations – from universities to brands – to engage students in new and innovative ways. Our partnership with The Surgery and Somethin’ Else is really exciting for us and is yet another way we can help people connect with the millions of users in our community.”
The Surgery with Aled Haydn Jones and Dr Radha Modgil is broadcast between 9-10pm every Wednesday evening on BBC Radio 1. It provides its audience of with advice on a range of personal problems and issues.
W: www.bbc.co.uk, www.thestudentroom.co.uk