Social media strikes gold for Derby

The University of Derby has won an award at the inaugural East Midlands Innovation in Healthcare awards

The award was picked up for a collaborative social media campaign with Leicestershire Partnership NHS Trust and ADHD Solutions.

The campaign ‘Disseminating Research Information through Facebook & Twitter’ (DRIFT), made use of social media to make Attention Deficit Hyperactivity Disorder (ADHD) research and information accessible to patients, parents, carers and the public. The winners received £2,000 to help develop their innovation.

The awards were launched by the East Midlands Academic Health Science Network (EMAHSN), to recognise and celebrate the work of NHS, health and social care organisations to develop and improve new healthcare services for local people.

Gemma Ryan, Senior lecturer Healthcare Practice, College of Health and Social Care said: “The aim of our campaign was to make relevant research accessible to the public, but also share the ongoing findings and activities in our other project; ADHD One Stop Shop. 

“We know that there is little evidence around sharing research information and disseminating findings in this way and this is why we felt it would be appropriate for the innovative healthcare awards.  We wanted to share our experiences and show the benefits which can be achieved with such a project, but also our learning so we submitted an application detailing these along with how we might expand and improve the project.  We are extremely pleased to have been shortlisted as finalists and winning the mental health category was even better.”



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