Successfully piloted earlier this year, JUMP, the University of Reading’s sustainability engagement programme, seeks to drive positive action by encouraging employees to take part in sustainability activities; reducing energy and water use, travelling sustainably, minimising waste and purchasing responsibly. The three month pilot earlier this year targeted four teams and achieved “outstanding” results, with highlights including 2,470 positive actions taken and a £200 team prize donated to the Berkshire, Buckinghamshire and Oxfordshire Wildlife Trust.
The programme was launched to all employees during the University’s Green Festival. When employees sign up, they select a department team and compete alongside other teams to earn green points and win individual and team prizes. They can take part in a range of activities under the themes of Engagement and New Ideas, Energy and Water Reduction, Sustainable Travel, Reduce Reuse Recycle, and Food and Drink. The use of gamification and incentives are said to be key to JUMP’s success, helping the programme achieve mass engagement and drive long-term behaviour change.
With over one million positive actions logged to date, across all of our client programmes, we are thrilled to see the University of Reading’s JUMP programme being rolled out to all its employees. Graham Simmonds, MD of Green Rewards
Luke Cantellow, Energy Officer at the University of Reading, commented: “We find targeting the behaviour of our employees an effective way to reduce the university’s environmental impact. The focus on positive action and team work makes JUMP a fun and encouraging programme to be part of. The pilot was really successful in getting our staff onboard with sustainability, and we are expecting a much greater impact with it opening to all staff.”
The scheme is operated by engagement specialist, Green Rewards, who run programmes for organisations including RBS, Barclays, Scottish Courts, and 10 universities.
Graham Simmonds, Managing Director of Green Rewards, said: “With over one million positive actions logged to date, across all of our client programmes, we are thrilled to see the University of Reading’s JUMP programme being rolled out to all its employees. The recent IPCC report highlighted the need for individual action, and our client programmes are all about motivating people to make positive lifestyle choices”.