UCAS Media, the commercial arm of the UK’s higher education admissions service, has appointed Liz Murphy as Head of Education Marketing and Advertising.
Liz replaces Debbie Scott, who becomes Head of Strategy and Insight, a new role which will help the student marketing company expand its range of media services.
Liz will work with education providers to help them use UCAS analysis to attract students, reporting directly to UCAS Media MD Jeremy Phillips.
Alongside the Education division, UCAS Media also uses its rich student data to provide insights to help businesses attract and recruit talent.
Before joining UCAS Media, Liz spent two years working as a specialist education marketing consultant, and prior to that held the position of Director of Student Recruitment & Deputy Director of Marketing at the University of Birmingham for seven years. Within this role she was responsible for the recruitment of all undergraduates, postgraduates and various international EU markets. Liz has a wealth of experience within the marketing and communications sector having also held senior marketing roles at both Barclays and Halifax.
Jeremy Phillips, Managing Director at UCAS Media, said: “The education landscape has transformed in recent years. Where students were once competing fiercely for places, academic institutions must now work hard to market themselves to appeal to prospective students. In Liz, we have found a data-led marketing expert within the education sector, who will lead the transformation of UCAS Media services to reflect this increasingly competitive arena.”
Liz Murphy said of her new role: “UCAS Media has an unrivalled data set and holds a trusted position within the student market. The business is in an ideal position to help Universities build early relationships with this hard-to-reach demographic as they start to make vital decisions about their future. The process of researching and applying for courses is now digital, and I’m looking forward to working with education providers and using UCAS data and digital tools to help applicants connect with great opportunities for learning.”