A senior brand strategist with over 25 years’ experience, Tracy has worked with some of Australia’s most iconic retail brands, high profile and controversial public brands and the country’s leading higher education brand.
For the last seven years, Tracy led a multidisciplinary team responsible for national and international marketing communication strategies at The Australian National University.
I’m happy to be working in such an impressive city – I’ve not come across anyone, here or in Australia, who has not had something positive to say about Bristol
Before joining higher education, Tracy worked in brand and communication agencies and was the principal brand strategist for the controversial APEC Australia 2007 brand at the Australian Prime Minister’s Department.
Speaking about her appointment Tracy says: “I am delighted to be joining the University at this time – universities like UWE Bristol have the potential to change people’s lives forever and I’m excited to be part of that transformative experience.
“I’ve been particularly impressed by the people I have met at UWE Bristol – the University has a clear vision and the teams have an enthusiasm for delivering it. Colleagues in Australia frequently commented on the quality of UWE Bristol’s education and research and I am looking forward to raising the University’s profile even further.”
A former director on the Canberra Convention Bureau and Chief Minister’s Brand Strategic Advisory boards, Tracy specialises in destination branding and is looking forward to exploring the connection between UWE Bristol and the city.
She added: “I’m happy to be working in such an impressive city – I’ve not come across anyone, here or in Australia, who has not had something positive to say about Bristol.”
Deputy Vice-Chancellor and Chief Operating Officer, Helen Lloyd Wildman, said: “Tracy will lead our marketing and communication activities and the development of the University’s strategic positioning to raise our profile at the local, regional, national and international level. Her remit will include Marketing, Corporate Relations and Events, Internal Communications, Alumni and Development. With our ambitious and exciting strategy, ‘Strategy 2020’, our new brand and enthusiastic colleagues, Tracy couldn’t have chosen a better time to join our team.”