Professor Broderick will take up her post as CEO and Director of Newcastle University London in September when the campus opens to students.
An eminent social scientist, Professor Broderick also has an outstanding leadership track record. She joins Newcastle from the University of Salford where she is Pro-Vice-Chancellor (International) and Executive Dean of the College of Business & Law. Before moving to Salford, she was Principal of St. Cuthbert’s Society – a Durham University College – and Deputy Dean of Durham Business School and has been a Professor of Marketing at multiple institutions in the UK and a Visiting Professor at universities internationally.
At Salford she was responsible for sector-leading increases in student numbers, international research quality and student satisfaction; innovation in graduate employability; and enhancing the University’s international profile through new industrial and governmental partnerships – achievements that led to winning the Times Higher Education Business School of the Year in 2014. She also led University international developments worldwide and successfully launched the University of Salford UAE.
Professor Broderick also holds a number of national and international advisory roles including with the Higher Education Funding Council England.
An award-winning researcher, Professor Broderick’s expertise lies in the fields of international business, marketing psychology and strategic communications with particular application to digital and social business.
Professor Broderick said: “Our Capital Campus will become a global gateway of professions-facing education, connecting to Newcastle’s existing overseas campuses in Malaysia and Singapore, diversifying Newcastle’s reach into new international markets and supporting social mobility in the Greater London region.
“We are aiming to position Newcastle University London as an influential hub of social, policy and business engagement that supports the University’s global civic mission focusing not just on what we’re good at, but what we’re good for. The opportunities of Newcastle in the Capital are significant and offer a fantastic model for wider global capital city partnerships.”
Newcastle’s London campus is a joint venture with INTO University Partnerships Limited, the education partnering organisation and will provide full and part-time undergraduate and postgraduate study programmes for students from all over the world, with an initial focus on business programmes.
Based in Middlesex Street in Central London, Newcastle’s campus will provide students and staff with increased links to government and national and international businesses based in London and will house a new Research Hub. It will also provide a London base for Newcastle University Business School and the University’s Continuing Executive and Professional Development programmes.
Professor Tony Stevenson, Deputy Vice-Chancellor, Newcastle University explained: “Newcastle University’s campus in London will enhance our growing international activities and help to position our research and teaching on a global stage. It will enable our academics to build links with industry, commerce and government to support specific areas of research and, for our students, it will provide access to industry placements, work experience and business-based assignments that will enhance their employability.
“Amanda’s particular focus and experience in developing graduates with global leadership skills will be a great advantage to students studying with us and her track-record in building international collaborations will support our ambitions to create a research hub in the Capital.”