London HE tops Google searches

London has been revealed as the most popular destination among US students looking to study abroad

London is the most popular city globally among US students who are looking to study overseas, with the University of Westminster being among the top 20 universities in the world they search for on Google, according to new internet search results published by the technology giant.

The insights were revealed by Mayor of London, Boris Johnson, during an event at the Museum of the City of New York entitled: ‘London: Connecting you with the World.’ 

The event was organised by the London Universities International Partnership (LUIP), a collaboration of 18-world class London higher education institutions seeking to promote internationally what London can offer.

Johnson, said: “Google have used their search data to prove what we’ve known for years – that US students love to come to London.  It is no wonder we are the number one destination for US students studying abroad because London offers world class universities, has heritage and culture oozing from every pore and is the gateway from which to explore the rest of the United Kingdom and Europe.” 

The event was also attended by University of Westminster Vice Chancellor Professor Geoffrey Petts and the University’s collaborative partners in the United States, including the Smithsonian Institution and Johns Hopkins University.

Professor Petts said: “The Google analysis confirms London as the Global City and the University of Westminster as the popular choice for US students coming to England. Students from all over the globe are attracted to our location – London is our campus, and by our state-of-the-art facilities designed by our students for students and our reputation of innovation and creativity over our 175-year history. 

“Today, our research is world-leading in media, English, art and design, architecture and biomedical sciences. Our exciting distinctiveness is in our inter-disciplinary solutions to global problems and in our connectivity between academia and practice and the professions.”

The in-depth analysis carried out by Google’s Education team during 2014 places London ahead of Paris, Barcelona, Berlin and Singapore as the favourite place for US students to study and found that “Universities in London” is the most popular search term among all generic searches made by American students looking to study overseas. 

The Mayor of London, who is currently leading a trade mission to the United States aimed at strengthening economic and cultural ties between London and the US, also unveiled an innovative ‘Leaders of the Future Programme’ during which US students attending LUIP universities will have the opportunity of being mentored by some of the United Kingdom’s most influential business leaders. 

The ‘Leaders of the Future Programme’ aims to provide a vehicle where students and industry can look at a fresh approach to best practice and global leadership. High-achieving postgraduate students from the US studying at one of the 18 LUIP institutions will be selected through rigorous criteria. Participating companies which will offer work shadowing and mentoring include Lebara Group, MedCity, Chase & Partners, Mattioli Woods, Department for Education, McCann Health, London & Partners and UK Power Networks.  Sir David Bell, a former Director for People at Pearson Group and a former Chairman of the Financial Times, is also part of the programme. 

The Mayor praised the opportunities created by the ‘Leaders of the Future Programme’ saying: “London universities are already collaborating with their US counterparts to solve world health problems and create the best business brains, and now the ‘Leaders of the Future Programme’ will enable the most promising students to receive masterclasses on leadership skills from influential business people and leading academics. The programme will help identify the next generation of men and women who will not only act as ambassadors for the city but will be coming back to London to build the global companies of tomorrow.” 

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