Born and bred in Leicester, Gok has worked in the fashion industry for the best part of two decades. Initially training in performing arts at London’s prestigious Central School of Speech and Drama, his interest was quickly overtaken by his interest in hair and make-up, prompting his entry into the fashion industry where he gained early work as a hair and make-up artist on titles such as The Sunday Times.
Finding himself dissatisfied with beauty alone, Gok decided to pursue his love of clothes as a fashion stylist. In 2006, Channel 4 took him on to present his own television show, How to Look Good Naked, which lasted for three series. Nearly 20 years on, Gok’s interests now include designing glasses, clothes and providing make overs for the world’s women from Bolton to Sydney. Gok has continued to evolve his brand’s style whilst always continuing to keep his core values of focusing on the individual woman.
Moving into other fields, Gok has also presented a series of documentaries on social problems among young people, drawing on his personal experiences with obesity and homophobia.