Fresher’s Week counts for environment

Leafield Environmental is offering universities the chance to sign up for a free marketing pack to help students to recycle more

Developed to help sustainability officers and eco-groups to communicate key messages about recycling, the pack contains free posters, a fun interactive student quiz, a press release and some top tips for raising awareness about recycling and sustainability.

Only 55% of students are committed recyclers compared to 75% of the rest of the UK population and almost 10% don’t recycle at all – half of these are first year students*. Fresher’s Week is the perfect time to grab their attention and embed a culture of responsible recycling.

A student recycling and waste survey conducted last year revealed that 50%* of students do not recall receiving information about recycling, which suggests there is a big opportunity to improve communication this year.

Most students will already have some interest in green issues and will be looking for unusual and worthwhile activities to fill the hours between classes, so why not develop some quirky posters to attract new members to join your environmental group.

Facts and figures adapted to relate to student living are a powerful way of making an impact on their behaviour as well as making sure recycling points have clear signs so students know exactly what goes where.

Leafield has created some ‘Did you Know’ slogans for posters to be used around campus and in the student union. The free posters and some clever stickers for recycling points are included in the free pack.

Leafield research identified different types of recycling behaviour and found that most students fall into just six main categories: Hungry Hoarder; Fancy Foodie; Charity Chic; Eco-warrier; Homemaker or Recycling Retentive.

Students can discover their recycling personality by completing a quiz which they can share with friends.

Leafield Environmental MD, Phil Maddox, said “Most students already recycle at home so when they come to university Fresher’s Week is the ideal time to reinforce the message.”

“We developed these fictitious characters and the support pack to engage students and help universities to get the recycling message across in a fun and interactive way.”

“These entertaining, larger-than-life, personalities were created to reflect the diverse mix of people on campus, and in student accommodation.”

*Source: SITA and NUS survey Lifting the Lid: student attitudes and behaviours towards recycling and waste 2013

To sign up for a FREE marketing support pack email

For more information call: 01225 816539



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