Delivering a new future for CUBO

CUBO reflects on an unprecedented year of change and the key people making these developments happen

Emma Furnival took over responsibility for the CUBO Chair two years ago. During this time, with the support and help of the Executive team, she instigated a strategic review, which has led to the membership association being transformed into a limited company.

CUBO now has a board of directors and has recruited a Chief Executive. In the last year it has also formalised a partnership with University Hospitality Seminars, taken a major step forward in developing partnerships with suppliers and increased income and profitability.

In her day job, Emma is Assistant Director of Estates & Facilities, Hospitality & Accommodation Services at the University of Wolverhampton. A portfolio which has given her in-depth experience in the core areas of CUBO business and the needs of members. Emma was quick to recognise that the changing nature of CUBO members roles meant that CUBO needed to develop as an organisation to best serve the membership.  

Emma has certainly not worked alone. Members of the Executive Board: Gillian Almond, Liam Cairns, Bryan Carroll, Jon Greenwood, Richard Kington, Richard McGloin, David McKown and Stewart Ross were expressly thanked by Emma at the CUBO Awards ceremony in Kent for their tireless work in implementing changes from the strategic review. With a new succession plan in place, Stewart Ross has become Chair elect. This provides long-term stability for the Executive team going forward.

Looking ahead to the next academic year, Emma and the team look forward to seeing many of their ideas being developed and implemented with the help of new Chief Executive, Jan Capper (pictured). Jan took up post as CUBO Chief Executive in June and comes with a wealth of experience of growing an association. She was previously Executive Director of the International Association of Language Centres (IALC), an association of independent language schools in over 20 countries. Over two decades, Jan worked with successive boards to develop IALC into an award-winning association and quality brand in study travel.

After the intense activity of the last year, don’t think that CUBO will now rest on its laurels. CUBO has a number of exciting projects on the go to continue its progression.

In a quest to communicate its aims more clearly, CUBO has identified four strategic themes at the heart of its business:


Supporting members to deliver excellence. 

Rewarding innovation and championing best practice.


Influencing policy and decision-making.

Leading the way on new initiatives.


Connecting members to resources and partners.

Creating an effective network across the sector.


Personal development and knowledge sharing.

Professional skills training.

These themes provide a clear statement of CUBO’s objective for members and stakeholders. Members can expect to see a number of initiatives at work in these areas over the coming year. As a taster this will include the launch of a new CUBO website and social media platforms, an enhanced corporate partners scheme, and, of course, two more exciting conferences in Wolverhampton and Manchester. With a new leadership team and commitment to deliver core strategic themes, CUBO are set to lead us into the future. 

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