Bath Spa University has launched #ThisGirlCodes, a campaign to get more young women to enter the tech industry.
Academics, students and women working in the industry say that there are a series of myths that need to be challenged around the industry, and that more action is needed so that this traditionally male-dominated sphere can benefit from more diverse recruitment as the digital economy continues to grow.
#ThisGirlCodes will use social media to highlight inspirational stories of women who are already successfully working or studying in areas such as coding and software development, who will act as ambassadors for the programme.
Lee Scott, subject leader of Creative Computing at Bath Spa University, said: “We’re encouraging everyone in the computing industry to share the great work women are doing in this field by using #ThisGirlCodes so that they can inspire the next generation of coders, animators and game makers.
“To us, it seems a no-brainer that more young women should be looking at careers in the computing industry. We’re looking to close a gender gap, to challenge mind-sets in education, in the workplace and industry, as well as how women see themselves in the creative computing space.”
We’re looking to close a gender gap, to challenge mind-sets in education, in the workplace and industry, as well as how women see themselves in the creative computing space
The Creative Computing course at Bath Spa University was launched in 2015. Unique in its offering, it is a three-year full-time BSc course that can be taken as a single honours degree with specialist pathway options in gaming, animation or software development, or it can be combined with a number of complementary subjects.
Emma Klasse, a Creative Computing student on the animation pathway at Bath Spa University, said: “The perception of computing and coding is that it’s complicated and maths-heavy, but that’s not the case at all – coding is more like learning a language than maths.
“My strengths were primarily in the arts, and I looked at this course as a way of learning skills that are relevant to today’s job market – it looked modern and progressive and has lived up to my expectations.”