Following recent survey results, it is clear that student’s addiction to technology and social media shows no signs of slowing down, so how can we use this knowledge to help you prepare for the Class of 2015?
With traditional means of communication such as emails and printed collateral no longer hitting the mark, the question is how can you reach students effectively and in a way that they will listen? A recent survey taken by more than 7,000 students on the StudentCom network offers some interesting insights into students’ online behaviour and technology habits, and as such can potentially be used to help tailor your approach to getting your message across to students.
The survey revealed:
75% of students rate Wi-Fi and/or access to the internet as a main priority when choosing their accommodation.
When choosing university accommodation, a reliable and fast internet access is now considered an essential service that is expected by students, just as they expect running water and electricity!
A third of student’s rate access to external Wi-Fi at their accommodation as very important
Whilst students rated their bedrooms as the most important place to be able to connect to the internet (90.34%), access within communal areas has become increasingly important to students with almost 70% expecting access in the kitchen and lounge, 42% in corridors and 34% in external areas. One reason behind this could be the growing importance of communal study for which Wi-Fi is essential, particularly during exam periods when students often get together for group revision sessions.
Two in five students spend more than six hours a day connected to the internet
Students spend most of their day connected to the internet in one way or another whether it’s socialising with friends, listening to music or studying for their course. According to a global study entitled ‘the World Unplugged’, students were even described as having withdrawal symptoms similar to those seen in drug addicts after just one day without using gadgets or technology, proving just how crucial the internet is to students.
150% increase in the number of devices on the StudentCom network
According to the results of the survey, 96% students connect to the internet using two or more devices, with some using as many as five
Whilst laptops continue to be the most important means of connecting to the internet for students (94.04%), access via mobiles is increasingly important (91%). Other popular devices that students are using to connect to the internet include tablets, games consoles and internet TV, all of which have shown a significant increase since last year.
96% of students use Facebook
As social media continues to soar far more students are turning to online communication, with web email on a steady decline, often seen as a chore and not a form of simple instant messaging. In many cases students appear to have by-passed email altogether with a trend in using social media platforms like Twitter and Facebook to communicate.
A recent Jisc survey highlighted the importance of social media amongst students, discovering that one in four students now use social media as a means of contacting their university, communicating with their lecturers online. The chief executive of Jisc, Martyn Harrow, explains “higher education providers need to ensure that they are tech savvy and that education technology is at the very top of their agenda to secure the future of their institution.”
300 hours of video are uploaded to YouTube every minute
Online video has become increasingly popular, making up 2/3 of all mobile data traffic. This statistic is also reflected on the StudentCom network with 1/3 of their total bandwidth consumption from video usage, demonstrating just how students spend their time online. YouTube videos have become increasingly popular as a means of communicating, whether it’s watching tutorials or how to guides, it offers a more engaging solution to our queries. The demand for digital video content is ever increasing, with students watching it on a variety of devices either for educational, music, or entertainment purposes.