Birmingham Institute of Fashion expands in China

Teachers enjoy a first-look at Birmingham City University’s new China institute

The Birmingham Institute of Fashion and Creative Art has been officially launched in China to an audience including nearly 300 headmasters from schools across Hubei.

The Institute, a partnership between Birmingham City University (UK) and Wuhan Textile University, is the first non-profit Chinese-foreign cooperatively run educational institution in the province to offer undergraduate programmes.

Birmingham City University is one of just 63 universities in the world to be given the green light to set up a jointly run higher education institute in China.

Over the next seven years more than 3,500 students are expected to study at the Institute in Wuhan, which will offer degrees in subjects including Art, Design and Media.

Professor Bashir Makhoul, Pro-Vice-Chancellor at Birmingham City University addressed invited guests at the launch in December. He said: “Students who choose the Birmingham Institute of Fashion and Creative Art will have the chance to gain an internationally recognised UK Bachelor degree that ranks alongside the very best in the world. They will also benefit from a unique alliance of two universities with a shared vision that offers innovative and high quality teaching.

“China’s creative arts sector has grown more than 60 times over the last 10 years, now accounting for four per cent of the country’s overall wealth and helping to diversify its markets. Our leading professors and practitioners will work to ensure graduates are equipped with the necessary skills and a global outlook, making them best placed to thrive in this growing industry.”

Professor Bashir Makhoul, Pro-Vice-Chancellor at Birmingham City University    

Wuhan Textile University is already recognised for its creative arts and has been crowned China’s top fashion university for the last 15 years. Furthermore, Wuhan is ranked 31 globally for fashion and places within the top five in Asia, according to the Textile Fashion journal. 

Applicants can apply to study at the Birmingham Institute of Fashion and Creative Art through the Chinese Gaokao system, with the first intake of 300 students commencing courses from September 2016.

In 2016, the Institute will offer three undergraduate programmes: BA (Hons) Visual Communication, BA (Hons) Landscape Archtecture and BSc (Hons) Digital Media Technology.  Students also have the option of spending half of their studies in the UK at Birmingham City University’s brand new City Centre Campus.

Birmingham City University has nearly 2,400 Chinese alumni with many holding prominent positions in the creative arts, including Fei Liu, who was a previous winner of Harper’s Bazaar China Designer of the Year award.


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