National Graduates Day celebrates the Class of 2020

Celebrity-studded social media campaign celebrates “the resilience and achievements of the class of 2020”

Universities UK (UUK) is launching the first National Graduates Day today (30 July), with a social media campaign featuring famous supporters.

National Graduates Day has been created to celebrate “the resilience and achievements of the class of 2020”, whose final months at university have been affected by the coronavirus crisis, and to promote the benefits of studying at university.

In a short film released on UUK’s Twitter feed, influential public figures praise this summer’s graduates and reassure them they have a vital role to play in the UK’s post-pandemic economic recovery.

National Graduates Day is part of UUK’s #WeAreTogether campaign, launched in April, to showcase universities’ combined efforts to combat Covid-19, and “to maintain positive, global, and inclusive communities”.

Comedian Russell Brand, broadcaster Gyles Brandreth, celebrity academics Dan Snow and Alice Roberts, author Philippa Gregory, CBI director-general Dame Carolyn Fairbairn, universities minister Michelle Donelan MP and Larissa Kennedy, president of the NUS, are among those appearing in the film to congratulate graduates.

Each of UUK’s 137 university members will be sharing graduation-themed content on their social media channels, and graduates and alumni will be able to access a special AR filter.

Throughout the day, UUK is also hosting a #WeAreTogether – Unibuddy live chat allowing graduates and alumni to chat to prospective students and offer holders.

“We want to reassure current and would-be graduates of the long-term benefits of a university qualification. As well as enhanced employability prospects and a salary premium, graduates also report high levels of career satisfaction, while employers continue to predict increased demand for graduates in key areas of the economy, including those that were growing before the coronavirus pandemic hit,” says UUK.


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