Abertay University reaches into Romania

Overseas initiative will make the Dundee university the first in UK to launch undergraduate business degrees in Romania

Abertay University has become the first UK university to launch undergraduate business degrees in Romania.

The Dundee university’s School of Business, Law and Social Sciences is partnering with the Bucharest International School of Management (BISM) to deliver a suite of degree courses in Bucharest.

The degree programmes, which will start this September, include three BA (Hons) courses:  in business management, digital marketing with business management, and accounting and finance with business management.

Students on these courses will be taught in Bucharest, and in English – with access to Abertay resources including its online library, and teaching will come from both BISM and Abertay academics. Graduates will have the opportunity to attend a graduation ceremony in Dundee.

“We are delighted to be entering into this exciting partnership,” said Professor Liz Bacon, deputy vice-chancellor at Abertay University (pictured).

“Over the course of our relationship we will be sharing the academic expertise and teaching experience needed to prepare the next generation of business professionals in Bucharest.

Our aim is to transform people that, in turn, become change agents and transform the Romanian business environment and the larger society – Radu Atansiu

“At Abertay, we pride ourselves on preparing our students for the world of work and offering transformational opportunities to all who can benefit from them. This core ethos will carry forward into the new partnership with Bucharest International School of Management as we deliver our high-quality suite of business, marketing and accounting and finance programmes overseas.

“As part of our internationalisation process, we have designed excellent programmes that provide employability skills and knowledge of leading and managing organisations internationally. BISM has the facilities and the resources to help us deliver these programmes to the expected quality standards, providing our students with an excellent learning experience.”

Abertay University’s School of Business, Law and Social Sciences


BISM was formerly known as Maastricht School of Management Romania, and is linked to the Maastricht School of Management in the Netherlands.

“Our aim is to transform people that, in turn, become change agents and transform the Romanian business environment and the larger society,” said Radu Atanasiu, associate dean for academic affairs at BISM.

“After impacting the lives and organisations of more than 400 managers, we are proud to address a younger target market and to start delivering UK undergraduate programs in Bucharest. Our partnership with Abertay University enables us to deliver at UK academic standards of excellence and, given Abertay’s top rankings for student satisfaction, we think we couldn’t have chosen better.

“We will start in September 2021 with three programs that will prepare the students in a tailored mix of subjects, with a significant practical component, for a successful business career. Our lecturers, international and Romanian, coming both from academia and business, are eager to meet the new students.”

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