Universities often try to avoid the stigma surrounding advertising campaigns for educational institutions. Sally Hunt, General Secretary of the University and College Union, communicated to The Guardian that more money is invested in advertising education than on the quality of its delivery. However, there are effective methods to positively promote your institution whilst avoiding negative commentary.
Outdoor banners are probably deemed less exciting forms of marketing and advertising displays. Unlike TV advertisements and online interactives they don’t garner mass audiences and are not intimate like radio. Nevertheless, outdoor advertising provides a unique opportunity to bypass the stigma surrounding the commerciality of campaigns by bringing them down to a more personal level.
Students and staff form a diverse and potentially unreachable public audience which may require targeted advertisement efforts. Banners can help to reconnect these groups through public engagement and community. Furthermore, with over 20,000 students in an average institution the possibility to reach a large and receptive audience by outdoor print exposure may prove more advantageous than TV adverts. Quality Outdoor banners, such as those produced by Where The Trade Buys, allow you connect successfully with your target audience.
Banners provide key information – who you are and what you do – in a readily accessible and highly memorable format offering a quick translation of purpose.
As every marketer knows, consistency is key for any business. Although you may be running a great online advertisement campaign it is highly recommended to compliment this with offline engagement. Keep your message simple, consistent and on brand. This will ensure that you make a lasting and memorable impact. Outdoor printing should not be overlooked here!