All over the world, brands have never been under more pressure to make sure that their actions, products and services are having a positive impact on the environment.
However, achieving this without compromising on quality or final price is not easy when you’re operating on a large scale such as within a university’s halls of residence. That’s just one of the reasons why Hypnos Contract Beds is on hand to offer a sustainable sleep solution.
Committed to sustainability
With the reputation for supplying some of the world’s most luxurious hotel brands, offering both comfort and solid environmental credentials, Hypnos has put its commitment to sustainability at the heart of its decision-making for the past decade. This is shown through the fact it was the world’s first-ever carbon-neutral bedmaker. In addition, the company has reused the equivalent of 185 million plastic bottles, which would have otherwise gone to landfill sites or into the world’s oceans.
Filled with young, socially-aware and conscientious students, university halls of residence have a great opportunity to promote their own green credentials to an audience that truly cares. On top of this, providing these supremely comfortable beds gives accommodation providers ample chance to work towards the wider business’s environmental targets.
Hypnos’ mattresses include sustainable fibres and are 100 per cent recyclable at the end of their life, thanks in part to the exclusion of chemical-based foams, which can also cause off-gassing. Furthermore, its divans are built using timber from fully managed, FSC-certified sources.
Therefore, accommodation providers should specify Hypnos’ Student Deluxe™ mattress. A comprehensive and ethical option, the Student Deluxe™ combines a single-sided pocket sprung construction, with natural and blended comfort layers. Engineered torsion side supports add strength and durability to the perimeter of the mattress, which is particularly useful in student accommodation as a student or students will regularly sit on the edge of the bed.
Finally, the Student Deluxe™ mattress is simple to care for – with a lightweight design, it features Hypnos’ no-turn technology, making it easy for regular rotation as well as extending its longevity.
As Hypnos can testify, revolutionising a business to build a strong, sustainable vision for the future is not something that happens overnight. In the meantime, developers, universities and private accommodation providers can boost their green credentials in the short-term by partnering with providers that have an outstanding track record in this area.
Hypnos’ mattresses include sustainable fibres and are 100 per cent recyclable
Putting sustainability and the environment at the core of any business provides a tangible and ethical way to promote your accommodation in a competitive market, but it also helps recruitment and retention as employees feel they are working for a conscientious business.
Richard Naylor, sustainable development director at Hypnos, said: “With natural and sustainable materials, our standard five-year guarantee as well as anti-bedbug and anti-microbial protection, our products are perfectly suited to meeting the rising demand for premium, sustainable student accommodation.
“It’s easy to talk the talk when it comes to company practices and corporate social responsibility, but much harder to walk the walk in the long term. Universities who wish to make their environmental practices greener are best placed starting with improving three key areas: waste, efficiency and suppliers. By tackling and meeting these three things head on, drastic improvements can be implemented in no time, all of which goes down particularly well with 21st century discerning students.”