The rebranded interior of the Dan Maskell Tennis Centre at Loughborough starts at reception and encompasses all public and private areas from court surfaces, viewing galleries and changing rooms to toilets, social areas and seminar rooms.
It’s a facility which has welcomed many professional tennis competitions and is set to host a round of the Aegon GB-Pro Series in November. The new look, designed by 360Degrees had to appeal not only to university students and coaches, but also external users including tournament organisers, spectators and tennis players.
In keeping with the university’s vibrant branding, bold splashes of pink and purple have been used for wall graphics, furniture and fittings. Even the indoor court surfaces are pink and purple.
The view from the spectator area
As a university renowned globally for its sporting credentials, it’s no surprise that Loughborough takes its facilities very seriously. But the tennis centre was outdated, with 1970s-style décor, a cold blue colour scheme and disabled facilities which were separate from the rest of the changing areas.
Because the reception area creates the first impression for visitors, it was important the new brand of the building was clearly and immediately communicated through wall graphics and coloured fixtures and fittings, combined with feature lighting.
The centre’s reception
The most challenging part of the project was the tight deadline to finish the job before students returned from their summer break. The timeframe included fitting new lighting, changing and toilet equipment and furniture.
It was also an important part of the original brief to integrate the disabled changing facilities so that the main changing area is fully accessible for wheelchair tennis players.
Shaun Green, Project Manager at Loughborough University, believes that 360Degrees’ vision has transformed the venue.
“The centre was old-fashioned, dull and sterile. Now we have a bright, vibrant, multifunctional building, achieved inside a tight deadline and with a very high standard of finish.”
He adds: “Throughout the process, 360Degrees were very approachable and efficient, and from the feedback we have had, everyone using the centre is very pleased with the results.”