The one-day masterclass by Chinese student recruitment marketing specialists Emerging Communications will provide university senior managers, marketers and international departments with a complete briefing on the student market in China and how to implement an effective recruitment strategy cost effectively.
The event will explain the crucial importance of the widely misunderstood decision-making cycle of future students from China and how to use it to engage prospects successfully through the timing of key messages, plus use of Chinese media.
The rhetoric and trade war with China created by President Trump… is driving Chinese students, who spend $12bn annually on fees at US universities, to seek international higher education opportunities elsewhere
Also covered will be important factors of university campus and course proposition that most influence decision-making processes, how to utilise these factors and how to close the enrolment deal when candidates hold multiple offers.
The Masterclass is particularly timely given the rhetoric and trade war with China created by President Trump, which is driving Chinese students, who spend $12bn annually on fees at US universities, to seek international higher education opportunities elsewhere.
Speakers at the Masterclass will include Rocky Chi, who is widely acknowledged as the world’s leading authority on Chinese student recruitment.
“There are great opportunities to take advantage of the situation created by Trump, but universities face strong opposition from Canada, Australia and New Zealand who are traditionally better at marketing and creating course propositions to attract candidates from China,” says Emerging Communications chief executive officer, Domenica Di Lieto.
“The Masterclass is a one-day event that will provide everything needed to produce a successful Chinese recruitment strategy.”
Details of the event are available at www.emergingcomms.com/events/boost-chinese-student-recruitment-march/