Upon reflection of their higher education, most students will refer back to their university experience as one of their most poignant and cherished memories. The heightened workload and academic stress are swiftly brushed to the back of their thoughts leaving only the positive experiences to shine through.
The student experience is an amalgamation of environmental, social and psychological factors that we have the ability to enhance and adapt to. So, how do we do this? We have started utilising cutting edge Psychographic Analysis delivering the ability to understand individual student’s preferences regarding campus facilities, services and amenities.
‘The student experience is an amalgamation of environmental, social and psychological factors that we have the ability to enhance and adapt to’
Psychographic profiling is the study of cognitive and psychographic responses evoked by the physical environment and the influence this has on the students’ individual feelings, cognitions and behaviour. Each response is influenced by a diverse range of factors; for example, architecture of a building, ambient noise within the area and the presence of green space are all catalysts for a psychographic response. We then collate recurrent reactions and analyse to then propose refinements to university facilities, amenities and services to best fit student’s specific desires. Furthermore, psychographic profiling is a dynamic and ever changing approach to enhancing student experience, as it can be continually reused and redeveloped to suit extraneous variables such as time of year, placement of a campus and global market trends.
By understanding how physical surroundings influence specific thoughts, feelings and behaviours of both students and staff, we are able to deliver informed decisions on how to shape new spaces around the University estate. In turn, this means developing a truly bespoke student experience that is not only tailored to specific campuses, but is advanced enough to anticipate and understand that student demographics change consequently and so does the goal post.
Now more than ever, we can understand our students on a deeper level and have a real opportunity to deliver a world-class student experience.