Image is Everything

Why visual identity is the key to student recruitment

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Students have more choice than ever when it comes to deciding where to study.

With the rise in online and hybrid learning, students quite literally have the world at their fingertips, and universities must now compete globally as well as locally.


So, how can universities separate themselves from the pack?


Students’ decisions begin with first impressions. Strong branding and visual identity can mean the difference between making a student’s shortlist or being overlooked.


Join our expert guests as we discuss the importance of brand in student recruitment, how to strengthen your visual identity, and how to ensure your marketing and communications teams can easily manage all the digital content associated with your brand.


Tom Henry - University Business, Contributing Editor


Vincent Hoban – Photographer, University College Dublin

Vincent is the in-house photographer for Ireland’s largest university, University College Dublin. He is responsible for creating and managing the university’s growing photo library, from staff portraiture to campus, event and student life photography. University College Dublin ranked within the top 1% of higher education institutions worldwide, it has become Ireland’s global university. Vincent’s photography plays an important role in creating a visual identity for the university and building an international university brand.

Scott Jones

As Head of Account Management for the Canto team in Berlin, Scott helps businesses from all over the world enhance their digital ecosystem with digital asset management. Scott is passionate about enabling customers like University College Dublin, Regent's University and City & Guilds to succeed with the latest technology. He uses his proven knowledge in digital transformation and master’s degree in international business and finance to help customers get the best outcomes from Canto.

Matthew Suddaby

Matthew is the PR Manager at Arden University, a leading UK-based provider of online and blended learning. A CIPR Chartered Practitioner with more than 10 years’ experience in public relations, communications and journalism, Matthew’s role at Arden is to raise the profile of the university, reinforce its brand and support its ongoing growth by maximising communications activities across earned and owned channels.

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When Canto was founded 25 years ago, we couldn’t have imagined how far the industry would come. We were one of the very first companies to help customers digitize their asset archives and over the years, we’ve come to intimately know the people behind some of the most iconic brands in the world. We’ve supported our clients in empowering their employees, deploying groundbreaking campaigns, and future-proofing their rapidly growing asset libraries.

Innovation is in our DNA because our users are innovators, too. They’ve helped shape the frontier of branding and identity today, and that excites us. We’re here to remove the friction and elevate your people in their work.


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