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More than just a place to sleep

New research from StudentCom has revealed the importance of quality accommodation in university student retention

Posted by Hannah Vickers | May 01, 2017 | Students

Conducted in partnership with Campuslife, the new white paper seeks to better understand the role accommodation plays in the student experience, highlighting that 74% of students think their living arrangements affect their academic performance, and of those, a quarter would cite their accommodation as having a negative impact on their learning. 

In light of the Government’s introduction of the Teaching Excellence Framework (TEF), which is affecting widespread changes around how universities operate, the white paper indicates the importance of quality accommodation in determining retention rates and student satisfaction across the UK. Reinforcing that the student experience goes beyond lectures, seminars and dissertations, the findings reveal that 83% of students consider their living accommodation to have a moderate or greater impact on their overall student satisfaction. 

With 91% of students using their accommodation as a place to work at least once a week, student accommodation is no longer just a place to sleep or socialise. Most students found that balancing study time with their social life was the biggest challenge they faced with regards to living in student accommodation.

Exposing the role accommodation has on wellbeing, StudentCom and Campuslife also found that over a third of students admit that their accommodation has an impact on their mental health. 

“Through our research with Campuslife we’ve revealed some incredibly interesting findings and these insights are particularly useful for universities looking to meet the expectations of potential and existing students, and help them conform to the requirements being introduced by TEF,” said Tom White, Marketing Director at StudentCom.

The role of accommodation in relation to the student experience is significant and certainly needs to be taken seriously by institutions looking to attract students and keep them engaged, whilst retaining their health and wellbeing - Tom White, Marketing Director at StudentCom

“The role of accommodation in relation to the student experience is significant and certainly needs to be taken seriously by institutions looking to attract students and keep them engaged, whilst retaining their health and wellbeing, so I hope that our white paper will go some way to helping universities ensure students’ needs are being met.”

To download the StudentCom whitepaper or access the research videos, visit www.studentcom.co.uk

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