Fast track to a digital future in Coventry

The two year BA Hons Digital Design Consultancy degree course at CU Coventry is the result of consultation between academics and business

A new course designed to get students on the fast track towards a career in digital industries – with input from some of the sector’s leading figures – has been launched in Coventry.

Academics from CU Coventry teamed up with digital design experts from internationally-recognised, Soho-based companies to create the two year BA Hons Digital Design Consultancy degree course.

The course is CU Coventry’s first ever accelerated degree, which sees students given a shorter summer break and complete their studies a year earlier than a traditional degree.

The news comes as the CBI releases a report recommending that universities adopt shorter and more flexible courses, with increased collaboration between employers and educators.

Students will be given access to a dedicated studio and production space, featuring “the latest camera, lighting and sound equipment, and the latest industry standard software and hardware”.

They have already been treated to a skills masterclass from Phil Middleham, BBC Broadcast specialist, with more lined up throughout the academic year, as well as academic trips abroad.

The course is an amazing opportunity for both students and employers, with students being taught skills that are incredibly relevant to what the industry is looking for.

Course leader, Becky Findley, said: “The course content and modules have been built around the skills that industry experts want to see from graduates, ensuring that the degree has employability at its core.

“This means that students will have the expertise to enter the industry much quicker, which is very important to today’s graduates. Our timetable of focusing on one module at a time will also provide students with the opportunity to put their skills into practice straight away.

“They will be taught by tutors with industry experience, and the multi-disciplinary course means they will be able to pursue a wide range of careers. This could include roles in graphic design, motion graphics and animation, user interface design, mobile app development, camera production, advertising and marketing and project management.”

Spencer Ayres, of MakingIdeas.Work, who worked with CU Coventry academics to create course modules, said: “The course is an amazing opportunity for both students and employers, with students being taught skills that are incredibly relevant to what the industry is looking for, while employers are given the chance to shape the degree and address skills gaps in the industry.

“It is quite unique in that it is a mixture of both digital design and specific business elements such as consultancy work, which make it a fresh option in comparison to some of the more traditional routes that students can take.”