4 Tools Data-Driven Universities Use to Measure Student Success

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Katherine Read
Last Updated: 22 Aug 2025
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Universities throughout the United Kingdom and worldwide measure various student success metrics to assess how well higher education institutions meet goals and drive impact. Authorities often choose key performance indicators and apply data-driven decision-making principles to track trends, anticipate challenges and improve learners’ outcomes. What are the leading tools to monitor the most popular university KPIs and some lesser-considered ones?

1. Watermark


Watermark brings over two decades of experience to developing educational analysis tools that enable university personnel to make more confident, data-driven decisions. The company’s products allow users to centralise, collect, manage and measure their critical information and elevate institutional impacts. 

Besides tracking student success metrics that span learning outcomes, engagement levels and licensure achievements, these offerings can monitor faculty performance for better consistency and compliance. They also save time by helping lecturers administer surveys and review the feedback, later using the insights to update their course content or teaching methods. 

Watermark’s technologies streamline and simplify data collection, giving faculty and staff more time to invest in institutional and learner successes. They also automate burdensome tasks, reducing errors, whilst making the takeaways trustworthy and supporting educational evolution to maintain competitiveness and achieve high-impact outcomes. 

Key Features
– Watermark has helped students advance and achieve through over 44 million personalised engagements. 
– The brand regularly wins awards and receives similar recognitions from the education industry and other relevant areas. 
– Over 1,700 organisations use this company’s tools worldwide, making it a well-established and reputable choice. 
– The scoring of more than 32 million rubrics with these products empowers university leaders to pursue meaningful continuous improvement.

2. Precision Campus



Precision Campus brings user-friendliness to the higher education industry with its purposeful platform that facilitates automated reporting and accommodates university staff members’ objectives. The tool’s creator shaped his work after obtaining nearly two decades of experience as a senior developer solving this sector’s tech challenges. Because employees in these environments often face restrictions due to limited resources, outdated processes and excessive workloads, they appreciate well-designed platforms.

This goal-oriented platform allows people to create customised dashboards to inform their decision-making. Whether users need insights linked to popular university KPIs or lesser-studied ones, they can efficiently drill down to discover notable takeaways about graduation rates, overbooked courses or tuition trends. Precision Campus offers information within all those areas and more. 

Key Features
– All data remains in a highly secure and internally managed hosting environment, helping users meet their cybersecurity needs. 
– A responsive design-based layout lets people retrieve information on computers, tablets and smartphones to stay informed anywhere. 
– Interested parties can explore a free demo before committing to use this platform, allowing them to anticipate the likely institutional benefits.
– Sharing content with colleagues is quick and easy because Precision Campus supports exports in various formats, including PDF, CSV and email.

3. Civitas Learning


Founded in 2011, Civitas Learning equips colleges and universities to apply institutional information to improve student outcomes by removing barriers and helping learners achieve their full potential. This platform also reveals individual students’ challenges, inequities and other aspects that could prevent them from thriving. 

Because this tool centralises data, it allows education professionals across departments to coordinate and develop comprehensive student success plans. Parties can review notifications, share notes and study information delivered in user-friendly formats. 

Civitas Learning lets education administrators convert disorganised data into actionable, real-time insights, giving them the best chance to directly influence student success metrics and achieve broader organisational goals. People can also segment information to explore trends within specific groups, revealing the most substantial drivers of positive outcomes. 

Key Features
– This company offers an all-in-one solution to store and manage comprehensive content and facilitate strategic collaboration across institutions. 
– Numerous customisation opportunities give institutional users ample flexibility to tailor processes and informational output to meet specific needs. 
– Robust features support people in analysing historical trends, predicting future outcomes and receiving real-time insights about student challenges. 
– Artificial intelligence-enabled workflows assist decision-makers in studying themed information more efficiently, whilst data-curation capabilities reduce manual work. 

4. HelioCampus


HelioCampus provides educational technology tools to professionals seeking insights about assessments, credentialing, financial intelligence and data analytics through a unified interface. Complementary features enable better workforce planning, improve recruitment and evaluate activities across departments. 

Decision-makers can also examine data linked to all aspects of student experiences, from university admissions to financial aid applications. Digging deeper into the particulars to see which courses impact success supports leaders in prioritising their budgets and labour forces. 

Additionally, segmentation within learner groups helps users calculate risk scores, increasing their proactivity in reducing instances where students leave courses or perform poorly on exams due to preventable challenges. Authorities can use that detailed information to develop targeted initiatives, provide personalised support and maximise satisfaction. 

Key Features
– This platform features integrated, AI-ready technologies to automate workflows and respond to changing organisational goals. 
– Built-in analytics models help education administrators extract new insights quickly, even with limited previous experience. 
– HelioCampus was one of the first brands to bring financial, assessment and credentialing data into a single ecosystem, positioning itself as an innovation leader. 
– A visualisation engine allows people to share valuable charts and graphs across institutions, helping them understand the information’s impact. 

What are the Most Common Metrics for Measuring Student Success?
Many top U.K. universities have made strategic technology investments to personalise learning and target engagement. Some also use analytics platforms to see how student success metrics change over time. Spotting adverse patterns early increases proactiveness, reducing the overall unwanted impacts. What are popular university KPIs to track, and how can higher education leaders respond to them?

Student Satisfaction
This is an essential indicator of educational quality, and it can influence whether learners encourage their friends to join them at specific universities or suggest they go elsewhere. Surveys are some of the most frequent resources that reveal sentiment, distributed at the end of an academic term or annually. 

The KPI often goes beyond course content to encompass aspects such as whether students feel welcome at their universities, believe they belong and receive respectful treatment from others. Leaders may also split the metric into more than one category, including first asking how satisfied parties are with specific programmes before broadening questions to address other parts of academic life. 

Department heads and lecturers also use this metric to identify students facing above-average challenges in classes or who seem less engaged than their peers. Then, they can meet individually with those learners to determine the cause and suggest meaningful solutions.

Diversity
Diverse colleges and universities attract people from various ethnicities and socioeconomic backgrounds. They also accommodate learners with disabilities and international students. Decision-makers typically examine this metric under the umbrella of equality, diversity and inclusion, using qualitative and quantitative data. Publishing the results in an annual strategic plan shows stakeholders the current situation and how the higher education institution will make gradual, meaningful improvements. 

If analysis platforms show a university is less diverse than its competitors, leaders can take decisive actions to boost the statistics. For example, some schools offer scholarships to refugees. Others target this metric by permitting a wide assortment of student clubs or holding diversity festivals. Events open to the public can reinforce the idea that specific institutions welcome students and staff characterised by varied circumstances, positioning those locations as appealing places to work and study. 

Continuation and Transfer Rates 
Measuring the percentage of students who continue their studies and earn their degrees tells decision-makers about the supportiveness of learning environments. However, these individuals should realise how personal circumstances can cause learners to leave early. In those cases, the most effective interventions invite attendees to describe which factors have made them consider this option. They also feature collaborations between the primarily affected parties and university authorities to explore potential solutions. 

Relatedly, transfer statistics reveal which students went elsewhere to finish their studies. Those tracking relevant KPIs should ideally collect information indicating the main reasons for that outcome. Then, higher education leaders can understand whether learners left because of dissatisfaction or factors necessitating transfers to further career ambitions, such as the unavailability of specific crucial courses.

Departmental and Programme Budget Appropriateness
Many popular university KPIs assess funding allocation and expense-related trends within departments and programmes. People use this information to study large patterns, such as how much costs have changed in the past five years and why. Similarly, they can compare the suitability of a department’s budget relative to its size or other particulars. 

This metric can also include details about study-abroad initiatives or other short-term offerings. Studying the budget and how costs change depending on destinations, durations and the number of parties enrolled helps administrators plan their efforts. Alternatively, the statistics may pinpoint excessively costly schemes with progressively declining student numbers. The best approach in those cases may be to distribute the funds to another outlet to maximise the impact and emphasise financial responsibility. 

Whether data-driven parties track expenditures by term or annually, knowing where the money goes indicates whether universities make the best use of their monetary resources. Spotting above-average costs early makes higher education administrators more responsive, ensuring financial viability despite fluctuating economic conditions. 

Research-Related Metrics
University research furthers scientific and business-related progress by encouraging students to participate in innovation, problem-solving and discovery. Metrics showing the grants and other financial support derived from this work can highlight these studies’ peer recognition, industrial relevance and overall sustainability. Decision-makers should also track the percentage of doctoral candidates who graduate within their programmes’ expected time frames. 

Additionally, statistics about the ongoing research per term or annually should include the number of peer-reviewed papers published or the total external citations, because they connect to overall quality and output. Similarly, rising figures for collaborations with other higher education institutions suggest that others in the field view university researchers as relevant and doing important work. 

Parties overseeing universities with new or growing research departments can use data analytics platforms to scale these efforts carefully, increasing the likelihood that they remain impactful during expansion. 

Attendance and Performance
Although university lecturers do not always monitor how often their students attend classes, that metric can gauge learners’ interest and suggest whether they perceive the course content as valuable. Moreover, attendance statistics can reveal the effectiveness of material delivery methods, especially if educational leaders connect them to examination scores and marks received on projects and papers.

Prompt interventions and tailored plans based on individual students’ performance-related challenges can reduce frustration. They can ensure learners receive the necessary support to improve outcomes before the difficulties cause far-reaching consequences. 

Online and Distance Learning Participation
Internet-based and distance learning opportunities open possibilities for students unable to attend traditional sessions. For example, online courses enable learners with physical disabilities to participate alongside peers in real time when existing university infrastructure cannot meet their accessibility needs. 

Distance learning is also ideal for people wishing to study specific disciplines that are unavailable where they live. It supports those who are balancing career and education-related obligations, too. Most students in these courses can do the work at any time with no face-to-face interactions between themselves and the parties teaching the content.  

Newer educational options may require significant technological upgrades, so higher education leaders should consider distributing surveys to assess interest in these offerings. They can use the results to shape the number of such courses per term or determine how quickly to grow an existing online class assortment.

Graduate Outcomes
Because people frequently attend universities to support specific career goals, student success metrics should monitor how time at university allows them to meet those milestones. Statistics about the number of students who receive job offers before finishing their degrees can show whether potential employers perceive learners as well-equipped for real-world challenges. Additionally, tracking how many graduates secure work in relevant roles helps higher-education leaders connect course content to future preparedness. 

Let Student Success Metrics Optimise Future Success
Even if higher education institutions already track some of the most popular university KPIs, authorities can likely ramp up their efforts, unlocking new opportunities and improving short- and long-term impacts. 

Purposeful tools make them more organised and impactful, enabling them to develop new learning pathways, educational programmes, enrichment initiatives and other offerings that make universities appealing in an increasingly competitive landscape. Additionally, those using these platforms can identify adverse trends and respond quickly, mitigating the unwanted impacts and boosting resilience.

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