Subscribe to our free fortnightly newsletter and stay ahead with the latest news in HE

Universities debate future strategy

What might be in store for universities after the general election was on the agenda at the latest Hobsons university conference

Posted by Hannah Oakman | March 18, 2015 | Events

Now in its seventh year, the Hobsons University conference was held in Monument in London this March, with some 200 attendees from across the EMEA region. Titled ‘Insight and Innovation for Competitive Advantage’, the conference debated the possible outcomes of the forthcoming UK general election and their potential impact on higher education. Emran Mian, director of the Social Market Foundation think-tank, explored this issue and joined Andy Blair from the University for the Creative Arts, Claire Lorrain from the University of Winchester and Donald McLeod from the University of Hertfordshire in a panel discussion.

Hobsons’ technology roadmaps were previewed, while Hobsons’ partners talked about their own experiences, practices and recommendations. University partners were also offered one-to-one time via the Hobsons Hub.

During the conference, Hobsons also revealed the findings of its third international student survey, which addressed the topic of defining and delivering value in the context of UK education. More than 15,000 international students applying to study in the UK responded to the survey, with findings being used to inform Hobsons’ partners’ marketing and recruitment strategies.

Break-out sessions in the afternoon were delivered by a variety of institutions on subjects including short-term campaigns and activity to achieve recruitment goals, aligning business processes with institutional goals through Radius, and how to stand out with your email communications. Picklejar Communications provided an interactive session on how to create winning content.

 

Subscribe to our free fortnightly newsletter and stay ahead with the latest news in HE

Related stories

Clearing figures down on last year

Sitting pretty

Teaching Excellence Framework - a silver rating so far

Sir Lenny Henry on BCU Clearing hotline

5 top tips for planning preservation of research data

Why you can't brand a university

UB September issue out now!

Booze and partying take backseat for next gen students

Halting the rise of university drop-out rates

TEF results: the first step down a new path for HE

Market place - view all

Taplanes

Located in the village of Nidd, Taplanes began life as a subsidiar...

Jamf software

Solutions for education. Power the digital classroom with Apple an...

Sodexo

Our positioning in the services industry is original and unique. It...

Hamworthy heating

Hamworthy Heating is a leading British commercial boiler manufacturer...

AVG

AVG Antivirus offers a range of products that are ideal for Educati...

Student COM

UK supplier, designer and installer of network cabling solutions. ...