Subscribe to our free fortnightly newsletter and stay ahead with the latest news in HE

Pre-arrival perfection

By Tom White, Marketing Director, StudentCom and Campuslife

Posted by Hannah Oakman | October 22, 2016 | Facilities

From A-level results through to the end of September, Campuslife welcomed 53,121 students to their new life at university through our online platform, The Browzer Student Welcome. I’ve picked out the key trends of student engagement with welcome information that you can use to achieve pre-arrival perfection next year…

Mobile, Mobile, Mobile

72% of students completed their Student Welcome on mobile devices – that’s almost 40,000 students. With 92% of 15–18-year-olds already owning their own smartphone (The Great Expectations of Generation Z, 2016) students expect communications to work seamlessly on their mobile devices.

Accessible and engaging information needs to work on smartphones and tablets.

Timing is Everything

Timing of your pre-arrival information is hugely important. Too soon and it’s irrelevant – too late and you risk students arriving without the key information they need. Our data shows the best dates for maximum student engagement are on A-level results days, when students are buzzing with excitement about their university journey. The next most effective is exactly one week before students arrive in their accommodation. 

Content is King

What information do students spend the most time engaging with?

1.) Accommodation arrivals information.

Expectations of the day, the who, when and where. We’re sure a lot of this engagement is also thanks to Mum and Dad!

2.) Targeted and personal information.

Students don’t want a generic experience.They want to know about their accommodation, what’s in their room, who else is living in their halls. A personalised welcome is key to capturing students’ attention.

3.) Don’t make me read when I can watch!

Video content is twice as likely to be engaged with versus written content: think animations, films and videos. 

This is just a snippet of what we’ve gained from this year’s pre-arrival experience. Find out more by getting in touch with Campuslife.

E: hello@campuslife.co.uk

T: 0845 224 6498

Subscribe to our free fortnightly newsletter and stay ahead with the latest news in HE

Related stories

The Perfect Solution for Student Accommodation Providers

The Future of Handleless Furniture

Student accommodation expands in Sheffield

Top 5 space saving tips for Student Accommodation

Report reveals students' 'connected living' expectations

2018: A great time to consider investing in student housing

Being fighting fit helps students make the most of uni

How student centres can help create 'sticky campuses'

Keeping up with Generation Z

Student accommodation: little things make a big difference

Market place - view all

Softcat

Leading IT infrastructure provider of software licensing, hardware...

Arkivum

Arkivum provides data archiving services to a range of industries ...

Interface

Interface is a global leader in the design and manufacture of susta...

NEC

NEC Corporation is one of the world's leading providers of Internet...

Buzzacott

We provide audit, accounting and advisory services to academies and...

Compass

Compass Computer Consultants Ltd. has been designing and implement...